What exactly is strategic planning?
Strategic planning is the process of defining and documenting where you want to go, developing an implementation plan with specific activities, and determining your metrics of success, all while considering your resources and challenges.
Why would we need a strategy?
If you’re wondering if you even need a strategy, the answer is: you already have one. Every business already has some sort of a strategy, whether it’s a vague idea confined to the owner’s head or a thorough written strategic plan well-known by everyone in the organization. Your organization will benefit many times over by taking the time to do it right and developing a strategic plan from start to finish using an industry-standard method, like the Strategic Planning Institute’s MARKET Method™, to think through each step and to produce a strategic plan which helps guide your organization.
In fact, strategic planning saves you time in the long term - since you have already thought through your priorities, approaches, and activities, you can make decisions more quickly and trim activities and busy work that are not contributing toward your goals.
Training Director Michelle and the SPI community share advice and respond to real strategic communications quandaries.