Whether you work in communications campaign management, public relations, marketing, social media, or advocacy, you may be called upon to run a communications campaign. How do you know if a topic is a good fit for you? Here are my four tips on how to check in with yourself.
The first question to ask is: do you have a choice in the matter? Is this something that you're being assigned to do as part of your portfolio or is this something more optional or something that you're doing as an entrepreneur or an advocate?
If the latter, here are a few questions that have helped me in this process of figuring out whether I should run a campaign or not:
We hope these tips help you decide whether to take on a campaign and if it is the right fit for you. Thanks for reading.
Training Director Michelle and the SPI community share advice and respond to real strategic communications quandaries.